How do I calculate a 30% markup?▾
Multiply cost by 1.30. An item costing ₹500 sells for ₹650 with a 30% markup, giving a 23.1% margin.
What markup gives a 50% margin?▾
A 100% markup. Doubling the cost means half the selling price is profit.
What is keystone pricing?▾
Keystone pricing is a retail rule of thumb of doubling the wholesale cost — a 100% markup or 50% margin.
Should markup cover overheads?▾
Yes. Your markup must cover rent, salaries, freight and discounts, not just product cost, or the business loses money despite a positive gross margin.
